Search Engine Optimization
SEO is the process of ranking your website/pages to appear high up in local search results. We’ll get into that a little more as we move along, but I just felt it was important to let you know the basics before you start reading on. There are a plethora of different traits and features that go into the local SEO practice, as well as online marketing; this is a piece of content that should clear the air surrounding both of those terms.
On Page Factors
This includes many different things, and almost too many to list. From having the name of your pages being in the proper place (and linking to the proper page), all the way to the optimization of the content itself (ensuring the right number of keywords, as well as the proper keyword, are implimented; looking at the size and number count, etc.) H1 and H2 are headings, user-friendly 404 images, pages that load quickly and top notch content in all aspects.
Content is one of the most important SEO factors to be considered, so make sure you aren't skimping out in that regard! The stuff that your users will be interacting with needs to be the highest quality, regardless of your niche or business. You should also be disavowing any links that are broken, or come from "bad sites".
Off Page Factors
This is the process of improving SERP rankings, without doing anything to your website as a whole. A lot of people would say that off-page is merely link building (the act of building baclinks on reputable websites, giving your page a boost in the process). There are plenty of other things to consider, as well social bookmarking. Social platforms like Twitter or Instagram offer up amazing opportunity to promote your product, and it'd be silly to completely avoid those.
Off-page is very important because it plays a part in the international growth of your business/company. When you have tons of backlinks and social interactions from other websites, people are going to start looking at your page (as well as bookmarking). In most cases, there will even be communities developing that love what you have to offer!
Why Should you adopt an SEO strategy to your marketing campaign?
Effective SEO helps increase traffic by improving overall visibility in search engines, from non-paid search listings. Have you ever wondered how some businesses are able to dominate the organic searches on the 1st page of google while your business is nowhere to be found. As a search engine optimization expert we understand your frustration and admit that online marketing can be complicated but rest assured we are here to help. Did you know 4 out 5 people will look up a business online before visiting it or making a purchase? In Canada more and more folks are getting online and businesses need to take advantage of this never ending and growing trend in order to be in front of all these peoples performing searches daily.
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